REVOLUTIONIZING SALES PERFORMANCE BY PUTTING SALESPEOPLE FIRST
INVESTED IN THE FUTURE OF THE SALES INDUSTRY
A REVOLUTION IN THE SALES INDUSTRY
It all began with a simple idea - the profession we love needed rejuvenation.
It’s an open secret that the $Billions spent each year trying to make sales work - doesn’t.
Buyers are ignoring sellers in spectacular fashion, and sales operations don’t effectively equip salespeople to win in the new buying paradigm.
Salespeople are struggling. Sales performance is suffering.
This is our story:
WE’RE PROUD OF OUR SERIES OF FIRSTS
There’s nothing simple about transforming a 100-year old profession.
We had to get a lot of things right.
The right culture, the right people AND the right solution.
Because we were on the front line we listened to them first:
THE TEAM
We’ve led sales and built products for some of the largest and fastest-growing companies in the world.
This is not our 1st rodeo, but we’re more motivated than ever - relentless about fixing the problem we’ve experienced first-hand.
We care passionately.
Our diversity drives our differentiation.
Our chemistry enables our agility and speed of execution.
SOLVING A SOPHISTICATED CHALLENGE AT SCALE
Understanding the ACTUAL challenge really matters.
Technology definitely matters - it can help us achieve incredible things.
But people matter most.
We saw the irony: Technology had become part of the problem. It had become a barrier to the very people it was designed to serve. Sales tech does almost everything for sales, except make selling better.
We’re determined to make HUMAN + TECH work together:
PUTTING THE FORCE BACK INTO THE SALESFORCE
We are the REVENUE PERFORMANCE COMPANY™
To increase revenue sales performance needs to increase.
THE INCONVENIENT TRUTH(S)
Sales is facing a crisis.
A deal takes longer, costs more and is less predictable than even a year ago.
It’s time for sales to take an entirely fresh path.
Sales leaders have to make very different investment decisions.
Those who don’t face reality will get exposed:
THERE’S A BIG PRIZE
The sales industry wastes $Billions trying to enable a legacy sales model.
By thinking differently senior revenue leaders could achieve two major wins:
Significantly reduce the waste and frustration built into the current sales system while making the sales experience enjoyable instead of an administrative chore.
Considerably improve sales and revenue.
It’s mystifying to us why such a critical business process hasn’t been overhauled before:
MAKING THE CHANGE HAPPEN
We’ve designed a very practical approach. It works.
Each client case is different and their capacity to transform varies quite a bit.
In some cases, we need do little to onboard the front line and transform their ability to achieve immediate results.
In other cases, we can advise, design and reimagine the operation as needed to enable the results we want.
Either way, this accelerates the time to value considerably.
We ‘containerize’ the legacy environment and take only what’s valuable from it.
ella - IT’S OUR MIDDLE NAME
Our approach is a perfect blend of human intelligence and artificial intelligence.
ella is the first sales-assist platform focused on the rep giving them the insights and coaching on-demand helping them align with the modern buyer.
It Is The New Force Behind The Salesforce:
THE PLATFORM
ella is a mobile-first, guided selling platform.
It directs salespeople where to focus, what to say, who to engage with and how to best move a deal forward.
Ella empowers sales heroes for the moments that matter:
It helps them access new buyers, have richer conversions and become better problem solvers.
At the same time, it eliminates friction in the buying process so they can deliver a positive purchase experience for their customers.
INTEGRATING THE PIECES
Tech companies have rushed to the rescue.
The modern sales tech stack does almost everything for sales except make the selling experience better.
The real challenge sales tech has is adoption by salespeople.
By integrating tools such as Slack, Salesforce, Outreach, Seismic, and Gong, ella makes the investment companies have already made in their sales stack actually pay off.
THE VALUE PROPOSITION
With ella in the palm of their hand, salespeople are more efficient, they win more often and find more joy in selling.
COMPANY TRACTION
We have a proven track record of growing people and businesses.
In our second fiscal year, we achieved $5.1m in revenue and sales of $8.4M in total contract value.
Our platform was launched in 2022.
We’re generating $54K in MRR within the first six months of launching ella.
We expect to exit 2022 with $100-120k in MRR.
THE FINANCIAL PART
We’re looking for the right investment partners to support our mission.
Investors who recognize that selling is too critical not to get it right.
Investors that understand that salespeople are worth saving.
We’ve a proven track record of growing people and businesses. We’ve witnessed an inflexion point - it’s created an investment opportunity to do something truly different.
