An Eclectic Group of Experts.

We’re a small, scrappy team of leaders from Accenture, SAP and HP. Our team includes techies who’ve built high-volume trading platforms in banking and world-renowned creatives from the advertising industry.

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We Are Unimpressed With The Blind Acceptance Of Staggering Contradiction

We’ve spent years helping companies improve performance. Our young company has sold and delivered more than $16m of revenue over the past four years at great brands like Optum, HPE, EY, and many PE-backed companies, from Blackstone to Apollo.

We’ve made a measurable impact on our clients and have strong references who support our mission. Our profits have been invested in building our capabilities. Our client-funded R&D approach has significantly de-risked our venture.

In the process, we’ve developed a foundational algorithm and activation platform that fundamentally changes the economics of selling, buyers' purchase experience, and salespeople's effectiveness.

Sales and revenue performance is our initial area of focus for Equaitor™.

We’ve been in the middle of the sales and marketing problem as leaders of companies and solution providers. We’ve studied 1000s of salespeople at several of the world's biggest and fastest growing companies.

We’re tackling what is quickly becoming the most significant problem facing every B2B company on the planet.

The Challenges We Tackle

Sales and Revenue performance in B2B businesses is degrading at an alarming rate.

We could have some stats...

  • 20% of sales reps generate 80% of sales

  • 50% of sales reps miss their targets each year

  • Email response rates are less than 3%

  • (((Cycle times stat...)))

  • (((Cost of sales...)))

  • (((Win rate stat...)))

At The Core

There are external and internal complications that have made it harder to sell.

  • Externally, the bar to get a buyer's attention and gain access is higher than ever.

  • Buyers have all the information they need to purchase and prefer self-service experiences over sales-assisted ones.

  • Internally, the demands of a sales rep are more significant than ever since they have to be part researcher, analyst, content creator, and administrator.

  • Salespeople spend less than 5% of their time engaging with people who can and will buy from them.

  • The rest of the time is spent on activities that will not result in closing deals.

Sales People Matter More Than Ever

This is not a doomsday prediction about the state of sales, nor is it a pitch for product-led growth (plug).

PLG is only a partial solution; it’s neither a company's differentiator nor an effective strategy for acquiring enterprise customers.

Great salespeople matter more now than ever, as they are the last line of defence for a company’s differentiation.

Features and functions are not a moat. Products and services are nearly indistinguishable to the buyers.

Products are easily pirated, and messaging is instantly copied.

Our solution enables salespeople to be relevant again, and it’s never been more critical for a company to be great at selling.

The Burning Platforms Are The Platforms

Companies follow the same old playbook—adding more people, driving more activity, and using more tools or weapons.

There are several problems with this approach.

First, sales technology like outreach, SalesLoft and other heavily financed companies have only exacerbated the problem.

They don’t change the behavior of sales reps to do better, only to do more of the same.

They have pushed the buyer away further at a faster rate.

Tech Stacked Against The Seller

Today, an average salesperson uses seven different tools and systems to perform the role. As a result, 1⁄3 of a salesperson’s time is spent actually selling.

While conversation intelligence has caught a wave, it’s anything but smart.

Tools like Chorus and Gong were designed with good intentions; however, they are being used intentionally to watch over reps.

“Watching over my shoulder while I talk with a client is exactly what I need to improve my performance”…

…said no sales rep ever.

CRMs are not the way forward.

While it’s hard to imagine that the CRM is being threaded, companies are starting to recognize that it is part of the problem.

CRMs are stuck, holding sales teams back in the dark ages. Salesforce has become a bloated and expensive enterprise tool that cannot get its way.

Its greatest asset, customer data, has become its greatest problem - the data is almost unusable.

CRMs can tell a company where they’ve been, but organizations need a system that tells them where to go.

The CRM cannot be accurately predictive or prescriptive and is unusable in the modern AI generation.

So what then?

(((Our origination

equaitor started by providing services to our clients.

Through services.

We believe services will always be part of our offerings as they provide

Hootsuite)))