QUITE SIMPLY
We set out to mend the broken buying-selling process.
The truth is buyers don’t want salespeople, and they’ve developed ways to work around them.
We have one goal—profitable revenue growth for our clients.
We do it by restoring joy and pride in their salespeople.
So, we make salespeople valued again by helping them solve their customer's challenges.
We make them irresistible because they’ve rediscovered the joy of selling, and buyers see the value again.
As a result, our client's business becomes more profitable because we make the buyer's experience indispensable.
ella is our front line giving salespeople the support they need at every moment that matters.
We leverage the value of the existing sales tech stack -
But we remove the burden so they can do what they do best - sell.
A FRESH CONTEXT
We see an environment where selling is more straightforward.
A new world where sales reps aren’t stressed about how to spend their time or meet their quota.
They’re more proactive, can get a buyer's attention and gain access.
They’re in the right place at the right time to support clients in making more intelligent decisions.
SALESPEOPLE - THE HEROES OF OUR STORY
They’re the ones diving head-first into customers' business problems.
They’re in the hot seat, driving results, so their company delivers its mission.
Being on the front line, they face rejection.
They fight the competition by finding ways to deliver an advantage.
They’re the ones who make the real impact and move the business forward.
SALES HAD TO CHANGE
The problem with sales is that buying has changed beyond recognition.
Decisions are democratized, and purchasing is consumerized.
Information is abundant.
Buyers do the legwork and prefer self-service over sales-assisted experiences.
THE CHALLENGE GOT GREATER
Getting a buyer’s attention and gaining access is higher than ever.
Keeping pace with larger cohorts of buyers is next to impossible.
Staying on the pulse of what’s needed is more challenging than ever.
Especially given all the technologies the business has invested in.
A PROLIFERATION OF HATS
A salesperson has to be a detective, analyst, psychologist, administrator, curator, entertainer and deal-maker wrapped into one superhuman.
Even the most skilled sellers are stretched beyond their limits.
OUR MISSION AND PURPOSE
To fix all of this - once and for all.
We believe salespeople should be selling.
They need on-demand, relentless support.
The entire workflow of sales must be more straightforward.
Salespeople shouldn’t be forced to use tools that don’t add value.
Technology should save them time, not the opposite.
Tools should help them cover more ground and make them better at serving clients.
Serving clients rather than reporting results and feeding administrative systems that simply watch over them.
They need more time on the field and fewer activities that keep them internally focused.
OUR INSIGHT - THE REAL DEAL
For the reasons above, we created ella, the 1st rep-centric, ‘sale-assist’ sidekick for enterprise sales professionals.
ella was designed to give salespeople superpowers.
She will guide, advise and activate salespeople during every critical moment that matters in a deal.
With ella in the palm of their hand, salespeople are immediately confident.
They know exactly where to focus and who to engage.
They have the best questions and the most relevant information to share.
WHAT SALESPEOPLE TELL US
They have a better handle on their territories.
They’re more proactive and have better conversations.
They waste less time researching and or performing administrative tasks and more time building relationships.
They see a noticeable improvement in the size and quality of the pipeline as well as the speed at which deals are moving forward.
ALL THINGS CONSIDERED - OUR APPROACH
ella is the platform component of a comprehensive Revenue Performance Management (RPM) System we’ve built at esellas.
ONE: Understand:
An engagement with us begins with an understanding of a company's revenue strategy and existing sales motions.
We analyze messaging, recent wins and high performers to understand the company’s existing formula for success.
The insights are used to build a ’future performance blueprint’.
Where the sales strategy needs to be overhauled or updated to cope with the new world, we have a Revenue Reimagined approach that accelerates and creates genuine ownership in the plan and the new vision.
TWO: Optimize:
We recognize you’ve already invested in countless enablement tools and technologies.
Getting a return on investment often confounds organisations when the administrative burden on a rep is high, and adoption is low.
As part of the ’blueprinting’ process, we assess the sales ecosystem to determine which tools drive the most value.
We offer a perspective of ways to optimise and simplify the environment. ((Insert Ajay’s framework - Need picture))
THREE: Execute:
We are a rich team of experts who love nothing more than getting involved in the team and helping our clients and partners to make it happen.
There’s nothing on sales we can't fix, and there’s everything to gain from engaging in a conversation with us at the very least.
SIMPLY ELLA
ella orchestrates the sales ecosystem to make it work better. The open architecture and API-friendly approach readily integrate new components.
ella meets sellers where and how they work and communicate whether it’s over email, salesforce, slack or simply a text message.
We understand that pursuing an enterprise deal can be a long and sometimes lonely road for a salesperson. It’s why ella is also a concierge 24/7.
A salesperson using ella has on-demand access to expert coaches and sales scouts who assist sellers at every stage of the selling process.
A LITTLE ABOUT US
We're an eclectic and passionate group of enterprise sales leaders, enablement specialists, techies, and creatives.
We started esellas to help companies adapt and thrive in the new B2B buying paradigm - one that is more digital, faster-paced and where buyers are less interested in engaging with salespeople.
We work with entrepreneurial clients who’ve experienced the traditional approach of adding more bodies, driving more activities, and providing reps with more tools they don’t use.
In our 3rd year of operation, we’ve helped a dozen clients, including some of the largest and fastest-growing companies in the US and Europe.