REVOLUTIONIZING SALES PERFORMANCE BY PUTTING SALESPEOPLE FIRST
INVESTED IN THE FUTURE OF THE SALES INDUSTRY
A REVOLUTION IN THE SALES INDUSTRY
It all began with a simple idea - the profession we love needed rejuvenation.
It’s an open secret that the $Billions spent each year trying to make sales work - doesn’t.
Buyers are ignoring sellers in spectacular fashion.
Sales operations don’t give the front line what they need.
Salespeople are struggling.
As a result, everyone and everything suffers - especially the bottom line.
This is our story:
WE’RE PROUD OF OUR SERIES OF FIRSTS
There’s nothing simple about transforming an industry.
We had to get a lot of things right.
We focused on what needed to happen first.
The right culture, the right people AND the right solution.
Because we were on the front line we listened to them first:
SOLVING A SOPHISTICATED CHALLENGE AT SCALE
Understanding the ACTUAL challenge really matters.
Technology definitely matters - it can help us achieve incredible things.
But people matter most.
We saw the irony: Technology had become part of the problem. It had become a barrier to the very people it was designed to serve. Sales tech does almost everything for sales, except make selling better.
We’re passionate about making it all work together:
PUTTING THE FORCE BACK INTO THE SALESFORCE
We are the REVENUE PERFORMANCE COMPANY™
To increase revenue performance sales need to increase.
For sales to happen, buyers need to trust that sellers won’t waste their precious time.
For trust to happen sellers must credibly solve the buyer's most critical problems.
For problem-solving to happen, sellers need to have access to the right information.
For the right information to be in the right place at the right time, salespeople need to be fully equipped.
They weren’t. So we did something about it.
They need to have everything they need to hand.
THE INCONVENIENT TRUTH(S)
It’s time for sales to take an entirely fresh path.
Sales leaders have to make very different investment decisions.
This is hard for many to accept.
The most enlightened have woken up
The ones who don’t accept it will get exposed by financial leaders:
EVERY CLOUD
In plain language, we’ve done what all revolutions in the past have done.
We thought about the problem differently.
We zoomed out from the challenge.
We ignored the sticking plaster solutions, legacy systems and silver bullet software promises.
We had a very different idea:
THERE’S A BIG PRIZE
The sales industry wastes $Billions trying to enable a legacy sales model.
By thinking differently senior revenue leaders could achieve two major wins:
Significantly reduce the waste and frustration built into the traditional sales operation and make the sales experience enjoyable instead of an administrative chore.
Considerably improve sales and revenue.
It’s mystifying to us why such a critical business process hasn’t been overhauled before:
MAKING THE CHANGE HAPPEN
We’ve designed a very practical approach to implementation. It works.
Each client case is different and their capacity to transform varies quite a bit.
In some cases, we need to do little to onboard the front line and transform their ability to achieve immediate results.
In other cases, we can advise, design and reimagine the operation as needed to enable the results we want.
Either way, this accelerates the time to value considerably.
We ‘containerize’ the legacy environment and take only what’s valuable from it.
ella - IT’S OUR MIDDLE NAME
Our approach is a perfect blend of human intelligence.
We focus on direct interaction between real people and the front line salespeople.
It’s a highly sophisticated guided sales solution.
It gives the salespeople access to the information that matters - when it matters.
It Is The New Force Behind The Salesforce:
A LITTLE MORE ABOUT US
We’ve led sales and built products for some of the largest and fastest-growing companies in the world.
This is not our First rodeo.
And now we’re hungrier than ever and more than a little obsessed about fixing the problem we helped to create.
We care deeply about our profession.
Our diversity drives our differentiation.
Our chemistry ignites our agility and fires our execution.
THE FINANCIAL PART
We’re looking for the right investment partners to support our mission.
Investors who recognize that selling is too critical not to get it right.
Investors that understand that salespeople are worth saving.
We’ve a proven track record of growing people and businesses. We’ve witnessed an inflexion point - it’s created an investment opportunity to do something truly different.
