RIDING A ROCKET 

Cloudflare is on an incredible trajectory. 

The Sales organization has been on a hiring frenzy to keep up with expectations. At year-end, North America will have as many as 60 new sales reps. It’s critical to continuously focus on rep productivity, performance and retention to fuel growth.  

With this in mind, leadership is focused on: 

  • Quickly ramping up new reps 

  • Turning front-line managers into better deal coaches 

  • Supporting its distributed sales teams 

  • Preserving its unique culture 

WE MAKE SELLING AN EXPERIENCE 

We enable sales by prioritizing the rep selling experience over everything else.  

When sales reps have a great experience, they sell more.

In our controlled experiments, they sell a lot more:

  • 115% increase in pipelines

  • 78% increase in average deal size 

  • 10% increase in win rates

  • ramp up 40% faster

They are happier too. And sales joy is contagious.

When buyers sense joy, they buy more.  

HOW WE DO IT 

We’ve developed a modern sales support system, or Sidekick for sales, that can be easily customized to accelerate Cloudflare’s key enablement initiatives. It’s called ella.

Here’s a quick video explaining how ella works: 

JOY - ENABLED BY ELLA 

With ella as their sidekick, sales reps dream bigger; they are more proactive and show up like experts.

They know exactly what to do and when to do it. Enabled by ella, reps feel the rush of the close more often and share learnings with their colleagues.  

In addition to better selling, reps are getting 20-40 hours per month back to focus on what matters most.  

We would love the opportunity to work with Cloudflare to make selling more enjoyable. 

ABOUT US

esellas, the revenue performance company, is on a mission to help salespeople find the joy in sales and the confidence to win.  

We’re a seasoned team of sales practitioners, operators, techies and creatives who’ve helped many of the largest and fastest-growing companies in the world grow. We unlock the selling power by harnessing its human potential.  

“Our clients turn to us for our experience, and they stay with us because of their rep’s experience.” - Rob Chapple, Co-founder.