RIDING A ROCKET 

Cloudflare is on an incredible growth trajectory.

There’s no sign of slowing down.  It’s an exciting time to work for the company.  

Rocketship rides are thrilling, but they have challenges.  By year-end, North America will have as many as 60 new sales reps.  Not all will succeed.  Rep retention, productivity, and individual performance are all critical to fueling future growth.  

Cloudflare’s leaders are tackling the following challenges: 

  • Quickly ramping up new sales reps for success  

  • Turning front-line sales managers into great coaches 

  • Keeping morale high 

BUCKLE UP 

Companies in similar hyper-growth modes will try different ways to smooth the ride.  They hire more salespeople, implement proven sales methodologies, add new tools and push for more activity.

Still, turbulence is inevitable.  

The unintended consequence of going digital is we’ve made it more difficult to sell.  Reps spend less time doing what they enjoy and expect - solving client problems and closing deals.  

As much as 50% less.  They are toggling between 5-7 different tools, stuck behind a big screen, buried under administration. 

Everyone is frustrated. When buyers sense frustration, they buy less. It’s a vicious cycle.   

MAKE IT AN EXPERIENCE

When sales reps have a great selling experience, they sell more.  In our controlled experiments, a lot more.  They are happier too.  And sales joy is contagious.  When buyers sense joy, they buy more.  It’s a virtuous cycle.  

We make selling an experience.  

Meet ella, the steward of esellas’ selling experience.  It’s the 1st human+ tech-powered sales support system or sidekick for short.  

Here’s ella at work: 

EMBRACE THE UNEXPECTED 

Experts say that past behavior is the best predictor of success. 

Companies have a choice.  They can spend money tracking rep’s actions to ensure they’re doing what’s asked of them.  Or, they can create different results by teaching new approaches, creating new behaviors and building new habits.   

We help companies do the 2nd thing.  

ella is not another tool.  

With ella as their sidekick, sales reps dream bigger; they are proactive and more confident.  They know exactly what to do and when to do it.  Enabled by ella, reps feel the rush of the close more often and share the joy with their colleagues.  

Let’s make selling enjoyable again. 

ABOUT US

esellas, the revenue performance company, is on a mission to help salespeople find the joy in sales and the confidence to win.  

We’re a seasoned team of sales practitioners, operators, techies and creatives who’ve helped many of the largest and fastest-growing companies in the world grow. We unlock the selling power by harnessing its human potential.  

“Our clients turn to us for our experience, and they stay with us because of their rep’s experience.” - Rob Chapple, Co-founder.